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This morning, when I opened my New York Times to the business page, I got a shock all the way down to me green little toes. Pepsico, owner of Tropicana brand orange juice, wanted to find out the carbon footprint of a carton of orange juice. No, that was only a little shocking. Each carton puts 3.75 pounds of carbon dioxide equivalent into the atmosphere. Sounds like a lot, so yes, a little more shocking. Must be all those airplanes or trucks used to cart around heavy oranges or boxes of juice, right? Here is the really shocking part. It turns out that the most carbon-expensive part of the process is fertilizing the orange trees. Who knew?
Full New York Times story.

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   February 2nd, 2012 at 12:36 pm (#)

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